Hybrid marketing channel strategies of a manufacturer in a supply chain : game theoretical and numerical approaches
Year of publication: |
2019
|
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Authors: | Se Hak, Chun ; Park, Seong Yong |
Published in: |
Information technology and management. - New York, NY [u.a.] : Springer, ISSN 1385-951X, ZDB-ID 2212813-X. - Vol. 20.2019, 4, p. 187-202
|
Subject: | Channel management | Channel conflict | Game theory | Multichannel | Pricing strategy | Supply chain | Spieltheorie | Vertriebsweg | Distribution channel | Lieferkette | Preismanagement |
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