Are consumers' perceptions of price-quality relationships well calibrated?
Peter J. Boyle
| Year of publication: |
2009
|
|---|---|
| Authors: | Boyle, Peter J. ; Lathrop, E. Scott |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 33.2009, 1, p. 58-63
|
| Subject: | Verbraucher | Consumers | Wahrnehmung | Perception | Produktqualität | Product quality | Preis | Price | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003809949