The value of private label brands to US consumers : an objective and subjective assessment
Peter J. Boyle; E. Scott Lathrop
| Year of publication: |
2013
|
|---|---|
| Authors: | Boyle, Peter J. ; Lathrop, E. Scott |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 20.2013, 1, p. 80-86
|
| Subject: | Handelsmarke | Store brand | Markenartikel | Brand | Markenimage | Brand image | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009702207