The value of private label brands to US consumers : an objective and subjective assessment
Year of publication: |
2013
|
---|---|
Authors: | Boyle, Peter J. ; Lathrop, E. Scott |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 20.2013, 1, p. 80-86
|
Subject: | Handelsmarke | Store brand | Markenartikel | Brand | Markenimage | Brand image | USA | United States |
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