Customers as resource integrators : toward a model of customer learning
Year of publication: |
2012
|
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Authors: | Hibbert, Sally ; Winklhofer, Heidi ; Temerak, Mohamed Sobhy |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 15.2012, 3, p. 247-261
|
Subject: | Kundenintegration | Customer integration | Service-Dominant Logic | Service-dominant logic | Lernen | Learning |
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