Are corporate social responsibility and advertising complements or substitutes in producing firm reputation?
Year of publication: |
2019
|
---|---|
Authors: | Lloyd-Smith, Patrick ; An, Henry |
Published in: |
Applied economics. - New York, NY : Routledge, ISSN 1466-4283, ZDB-ID 1473581-7. - Vol. 51.2019, 21, p. 2275-2288
|
Subject: | Advertising | elasticities | production functions | reputation | social responsibility | Corporate Social Responsibility | Corporate social responsibility | Firmenimage | Corporate reputation | Werbung | Reputation | Produktionsfunktion | Production function |
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