Are crowdsourcing announcements signals of customer orientation? : a comparison of consumer responses to product- versus communication-related campaigns
Year of publication: |
2023
|
---|---|
Authors: | Wen, Xiaohan ; Atakan, S. Sinem |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 57.2023, 5, p. 1407-1441
|
Subject: | Communication | Consumer behavior | Crowdsourcing | Customer orientation | New product development | Signaling theory | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Produktentwicklung | Signalling | Marketingmanagement | Marketing management |
-
Harmful effects of mental imagery and customer orientation during new product screening
DeRosia, Eric David, (2019)
-
Customer involvement in new product development of tile and ceramic industry
Mirfakhradini, Seyed Haidar, (2018)
-
Ernst, Holger, (1999)
- More ...
-
Atakan, S. Sinem, (2014)
-
Food experience design to prevent unintended consequences and improve well-being
Addis, Michela, (2022)
-
KANDEMİR, Destan, (2013)
- More ...