Are culturally congruent websites more effective? : an overview of a decade of empirical evidence
Year of publication: |
2010
|
---|---|
Authors: | Vyncke, Femke ; Brengman, Malaika |
Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 11.2010, 1, p. 14-29
|
Subject: | Website | Kulturelle Identität | Cultural identity | Performance-Messung | Performance measurement | Bibliometrie | Bibliometrics |
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