Culture and websites interaction : issues and perspectives
Year of publication: |
2013
|
---|---|
Authors: | Nacar, Ramazan ; Burnaz, Sebnem ; Uray, Nimet |
Published in: |
Cultural and technological influences on global business. - Hershey, Pa. : Business Science Reference, ISBN 1-4666-3966-0. - 2013, p. 316-351
|
Subject: | Multinationales Unternehmen | Transnational corporation | Website | Kulturelle Identität | Cultural identity | Internetnutzung | Internet usage | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Bibliometrie | Bibliometrics |
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