Are drivers of customer satisfaction different for buyers/users from different functional areas?
Year of publication: |
2007
|
---|---|
Authors: | Chakraborty, Goutam ; Srivastava, Prashant ; Marshall, Fred |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 22.2007, 1, p. 20-28
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Customer satisfaction | Product reliability | Product information | Business‐to‐business marketing |
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