Are hospitals our friends? : an exploratory study on the role of Facebook in hospital organizations' dialogic communication
Year of publication: |
2020
|
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Authors: | Gonçalves, Gisela |
Published in: |
Health marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1545-0864, ZDB-ID 2068500-2. - Vol. 37.2020, 3, p. 265-279
|
Subject: | Dialogic principles | Facebook | hospital organizations | Portugal | Krankenhaus | Hospital | Social Web | Social web | Gastgewerbe | Hospitality industry | Krankenhauskosten | Hospital costs |
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