Are hotel guests altruistic? : how positive review disconfirmation affects consumers' online review behavior
Year of publication: |
2023
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Authors: | Li, Hengyun ; Meng, Fang ; Hudson, Simon |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 47.2023, 3, p. 528-548
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Subject: | altruistic motivation | review disconfirmation | review rating | variance | willingness to post online review | Altruismus | Altruism | Hotellerie | Hotel industry | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Online-Handel | Online retailing |
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