When online reviews meet ACSI : how ACSI moderates the effects of online reviews on hotel revenue
Year of publication: |
2020
|
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Authors: | Gao, Baojun ; Ding, Xiaojie ; Chen, Wenbo ; Jiang, Xiangmei ; Wu, Jianzu |
Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 37.2020, 3, p. 396-408
|
Subject: | American Customer Satisfaction Index (ACSI) | hotel industry | hotel revenue | information search | Online reviews | product heterogeneity | reputation management | social media | tripadvisor | volume-valence metric | Hotellerie | Hotel industry | Online-Marketing | Internet marketing | Social Web | Social web | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
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