Are large portions always bad? : using the Delboeuf illusion on food packaging to nudge consumer behavior
Year of publication: |
December 2018
|
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Authors: | Petit, Olivia ; Velasco, Carlos ; Spence, Charles |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 29.2018, 4, p. 435-449
|
Subject: | Food packaging | Portion size | Visual illusions | Mental imagery | Embodied self-regulation | Nudge |
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