The consumer neuroscience of packaging
Charles Spence, Carlos Velasco and Olivia Petit
| Year of publication: |
2019
|
|---|---|
| Authors: | Spence, Charles ; Velasco, Carlos ; Petit, Olivia |
| Published in: |
Multisensory packaging : designing new product experiences. - Cham, Switzerland : Palgrave Macmillan, ISBN 978-3-319-94976-5. - 2019, p. 319-347
|
| Subject: | Neurowissenschaften | Neuroscience | Konsumentenverhalten | Consumer behaviour | Verpackung | Packaging | Neuromarketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-319-94977-2_12 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011959018