Are Pharmaceutical Marketing Decisions Calibrated to Communications Effects?
| Year of publication: |
2011
|
|---|---|
| Authors: | Cavusgil, Erin ; Calantone, Roger |
| Published in: |
Health marketing quarterly. - Philadelphia, Pa : Taylor & Francis, ISSN 0735-9683, ZDB-ID 6394280. - Vol. 28.2011, 4 (1.10.), p. 317-337
|