Late entrant over-the-counter and Rx market entry strategies : an investigation in the pharmaceutical industry
Year of publication: |
2011
|
---|---|
Authors: | Cavusgil, Erin ; Deligonul, Z. Seyda ; Calantone, Roger J. |
Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 5.2011, 2, p. 79-98
|
Subject: | Markteintritt | Market entry | Marktführer | Market leader | Marketingmanagement | Marketing management | Pharmaindustrie | Pharmaceutical industry |
-
First to market, first to fail? : real causes of enduring market leadership
Tellis, Gerard J., (2009)
-
Kommunikationsstrategien im Market-Access und bei Vertragsverhandlungen
Unterweger, Gottfried, (2011)
-
Innovative Produktpositionierung und die dazu richtige Segmentierung
Preuß, Klaus-Jürgen, (2011)
- More ...
-
Cavusgil, Erin, (2011)
-
McNally, Regina C., (2010)
-
Are pharmaceutical marketing decisions calibrated to communications effects?
Cavusgil, Erin, (2011)
- More ...