Are single-gift committed donors different from their multiple-gift counterparts?
Anyuan Shen and Chih-Yang Tsai
Year of publication: |
2010
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Authors: | Shen, Anyuan ; Tsai, Chih-yang |
Published in: |
International journal of nonprofit and voluntary sector marketing. - Chichester : Wiley & Sons, ISSN 1465-4520, ZDB-ID 22118652. - Vol. 15.2010, 3, p. 253-264
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