Are single-gift committed donors different from their multiple-gift counterparts?
Year of publication: |
2010
|
---|---|
Authors: | Shen, Anyuan ; Tsai, Chih-yang |
Published in: |
International journal of nonprofit and voluntary sector marketing. - Chichester : Wiley & Sons, ISSN 1465-4520, ZDB-ID 2211865-2. - Vol. 15.2010, 3, p. 253-264
|
Subject: | Nonprofit-Marketing | Nonprofit marketing | Fundraising | Zielgruppe | Target group | Zahlungsbereitschaftsanalyse | Willingness to pay |
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