Are store brands perceived to be just another brand?
Year of publication: |
1997
|
---|---|
Authors: | Richardson, Paul S. |
Published in: |
Journal of Product & Brand Management. - MCB UP Ltd, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 6.1997, 6, p. 388-404
|
Publisher: |
MCB UP Ltd |
Subject: | Brand image | Labelling | Marketing strategy | Own‐label goods | Stores |
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