Asymmetric price competition and store vs national brand choice
Year of publication: |
1998
|
---|---|
Authors: | Aggarwal, Praveen ; Cha, Taihoon |
Published in: |
Journal of Product & Brand Management. - MCB UP Ltd, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 7.1998, 3, p. 244-253
|
Publisher: |
MCB UP Ltd |
Subject: | Brand image | Brands | Consumer behaviour | Market share | Own‐label goods | Pricing |
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