Are Sutton's predictions robust? : Empirical insights into advertising, R&D, and concentration
Year of publication: |
1996
|
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Authors: | Robinson, William Thomas |
Other Persons: | Chiang, Jeongwen (contributor) |
Published in: |
The journal of industrial economics. - Oxford : Wiley-Blackwell, ISSN 0022-1821, ZDB-ID 218160-5. - Vol. 44.1996, 4, p. 389-408
|
Subject: | Markteintritt | Market entry | Sunk Costs | Sunk costs | Werbung | Advertising | Kosten | Costs | Forschungskosten | Research expenditure | Unternehmenskonzentration | Market concentration | USA | United States |
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