Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? : A Large-Scale Exploratory Empirical Study
Year of publication: |
2015
|
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Authors: | Bart, Yakov ; Shankar, Venkatesh ; Sultan, Fareena ; Urban, Glen L. |
Publisher: |
[S.l.] : SSRN |
Subject: | Website | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Electronic Commerce | E-commerce | Online-Handel | Online retailing |
Extent: | 1 Online-Ressource (48 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Marketing, Vol. 69, No. 4, pp. 133-152, October 2005 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 20, 2005 erstellt |
Other identifiers: | 10.2139/ssrn.380404 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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