Are they being authentic? : the effects of self-disclosure and message sidedness on sponsored post effectiveness
Year of publication: |
2022
|
---|---|
Authors: | Lee, Susanna S. ; Johnson, Benjamin K. |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 41.2022, 1, p. 30-53
|
Subject: | influencer credibility | influencer marketing | message sidedness | self-disclosure | sponsorship | Glaubwürdigkeit | Credibility | Sponsoring | Sponsorship | Werbewirkung | Advertising effects | Werbeplanung | Advertising planning | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
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