Are they wearing their pride on their sleeve? : examining the impact of team and university identity upon brand equity
Henry Wear, Bob Heere, and Aaron Clopton
| Year of publication: |
June 2016
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| Authors: | Wear, Henry ; Heere, Bob ; Clopton, Aaron |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 25.2016, 2, p. 79-89
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| Subject: | brand equity | team identification | intercollegiate athletics | sponsorship | sportswear | Markenimage | Brand image | Arbeitsgruppe | Team | Hochschule | Higher education institution | Sponsoring | Sponsorship | Markenführung | Brand management | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour | Sport | Sports | Sportmarketing | Sports marketing | Profisport | Professional sports | Australien | Australia |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011517866