Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat
Felix Septianto, Billy Sung, Chien Duong, Denise Conroy
| Year of publication: |
2023
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|---|---|
| Authors: | Septianto, Felix ; Sung, Billy ; Doung, Chien ; Conroy, Denise |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 71.2023, p. 1-9
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| Subject: | Cultivated meat | Clean meat | Disgust | Compassion | Consumer acceptance | Marketing communication | Konsumentenverhalten | Consumer behaviour | Fleisch | Meat | Fleischmarkt | Meat market | Marketingmanagement | Marketing management | Fleischwirtschaft | Meat industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.103225 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014261181