Are values driving Indian consumers to support firms' CSR initiatives?
Teena Saharan, Nidhi Singh
| Year of publication: |
December 2015
|
|---|---|
| Authors: | Saharan, Teena ; Singh, Nidhi |
| Published in: |
Decision. - Calcutta : Inst., ISSN 0304-0941, ZDB-ID 196771-X. - Vol. 42.2015, 4, p. 379-391
|
| Subject: | Buying behaviour | Consumer purchasing intentions | Corporate social responsibility | Human values | Social and ethical initiatives | Corporate Social Responsibility | Konsumentenverhalten | Consumer behaviour | Indien | India | Unternehmensethik | Business ethics | Soziale Werte | Social values |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s40622-015-0110-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011530778