Are you ignoring trends that could shake up your business?
by Elie Ofek and Luc Wathieu
| Year of publication: |
2010
|
|---|---|
| Authors: | Ofek, Elie ; Wathieu, Luc |
| Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 88.2010, 7/8, p. 124-131
|
| Subject: | Trend | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Produktentwicklung | New product development |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008658589