Are You Missing the Woopies? Marketing to the Older Consumer
Year of publication: |
1989
|
---|---|
Authors: | Tynan, Caroline |
Published in: |
International Journal of Physical Distribution & Materials Management. - MCB UP Ltd, ISSN 0020-7527, ZDB-ID 2032079-6. - Vol. 19.1989, 3, p. 30-35
|
Publisher: |
MCB UP Ltd |
Subject: | Holidays | Transport | Travel | United Kingdom | Older consumers | Market segmentation |
-
Opportunities for marketing travel services to new‐age elderly
Mathur, Anil, (1998)
-
(2000)
-
Market dynamics: three‐“S” tourism and the mature single lady
Chirivella Caballero, Mariano, (1996)
- More ...
-
“You really shouldn't have!” Coping with failed gift experiences
Branco-Illodo, Ines, (2020)
-
Seeking sustainable futures in marketing and consumer research
Davies, Iain, (2020)
-
Halloween in a material world: trick or treat?
McKechnie, Sally, (2008)
- More ...