Are you planning to use culture as a variable in international marketing research
Year of publication: |
2011
|
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Authors: | Rai, Rajnish Kumar |
Published in: |
Metamorphosis : a journal of management research. - Lucknow : [Verlag nicht ermittelbar], ISSN 0972-6225, ZDB-ID 2434108-3. - Vol. 10.2011, 2, p. 6-26
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Subject: | National cultures | international marketing research | cultural frameworks | cultural dimensions | Internationales Marketing | International marketing | Nationalkultur | National culture | Kulturelle Identität | Cultural identity | Marktforschung | Market research | Kultur | Culture | Interkulturelles Management | Cross-cultural management | Migranten | Migrants | Unternehmenskultur | Corporate culture |
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