Are young adult Chinese status and fashion clothing brand conscious?
Year of publication: |
2014
|
---|---|
Authors: | O'Cass, Aron ; Siahtiri, Vida |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 18.2014, 3, p. 284-300
|
Subject: | China | Fashion | Consumer behaviour | Branding | Young adults | Clothing | Mode | Konsumentenverhalten | Bekleidung | Jugendliche | Youth | Bekleidungsindustrie | Clothing industry | Markenartikel | Brand | Markenführung | Brand management | Textilhandel | Textile distribution |
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