Are your consumers variety seekers? : the moderating impact on the effectiveness of free gift promotions vs. price discounts
Year of publication: |
September 2017
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Authors: | Roll, Oliver ; Pfeiffer, Elenia |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 27.2017, 4, p. 352-368
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Subject: | Monetary promotions | nonmonetary promotions | variety seeking | price discount | free gift | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Rabatt | Rebate | Niedrigpreisstrategie | Low-cost strategy | Preismanagement | Pricing strategy |
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