Are your students aware of social media wellness? : a necessary macromarketing curriculum extension
Kelley Cours Anderson, Louis J. Zmich, Breanne A. Mertz, and Ashley Hass
| Year of publication: |
2024
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|---|---|
| Authors: | Anderson, Kelley Cours ; Zmich, Louis J. ; Mertz, Breanne A. ; Hass, Ashley |
| Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 44.2024, 1, p. 224-238
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| Subject: | social media wellness | macromarketing curricula | student involvement | andragogy | social media marketing | Social Web | Social web | Studierende | Students | Online-Marketing | Internet marketing | Lehrplan | Curriculum |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/02761467231210590 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014584726