Areas of research in political advertising : a review and research agenda
Year of publication: |
2015
|
---|---|
Authors: | Van Steenburg, Eric |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 34.2015, 2, p. 195-231
|
Subject: | political advertising | election advertising | research agenda | literature review | Wahl | Election | Werbung | Advertising | Forschung | Research |
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