Arkhangelsk Pulp & Paper Co.: In search of product strategy (case study)
This case presents the situation faced by one of the largest companies of timber industry in Europe and in Russia at the beginning of 2002 when the company had to select the most promising product by analyzing the markets attractiveness, level of competition, company's market position, product mix, and main product's profitability.
Year of publication: |
2003
|
---|---|
Authors: | Kouchtch, Sergei P. ; Rakitin, Moisey A. ; Afanasiev, Andrey A. |
Institutions: | Graduate School of Management, St. Petersburg State University |
Saved in:
freely available
Saved in favorites
Similar items by person
-
Marketing perspectives of inter-firm networks: The Russian practice
Kouchtch, Sergei P., (2004)
-
Innovation activities of the Russian companies: The results of empirical study
Rebyazina, Vera A., (2011)
-
Coordination mechanisms of relationship management process with partners: Basic approaches
Kouchtch, Sergei P., (2007)
- More ...