Arousal enhances herding tendencies when decision making
Year of publication: |
2020
|
---|---|
Authors: | Coker, Brent |
Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 19.2020, 3 (04.02.), p. 229-239
|
Publisher: |
Wiley |
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
Tate, Mary, (2005)
-
Building-up versus paring-down : consumer responses to recommendations when customizing
Coker, Brent, (2013)
-
The ineffectiveness of counterclaim advertising for increasing consumer sentiment
Coker, Brent, (2017)
- More ...