Art-derived designs promote the inconspicuous consumption of fashion bags
Year of publication: |
2023
|
---|---|
Authors: | Wang, Manqian ; Kim, Eunyoung ; Du, Bo |
Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 14.2023, 3, p. 263-278
|
Subject: | art derivative | brand image | co-design method | fashion bag design | Inconspicuous consumption | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Produktgestaltung | Product design |
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