Do facebook friends make me donate? : factors involved in online donations via sns
Year of publication: |
2023
|
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Authors: | Kim, Eunyoung ; Park, Sung-Eun |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 29.2023, 6, p. 849-872
|
Subject: | attitudes | behavioral intentions | involvement | relationships | social identification | Social Web | Social web | Fundraising | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing |
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