Art museum visitor segments : evidence from Italy on omnivores and highbrow univores
Eda Gürel, Axel Nielsen
| Year of publication: |
2019
|
|---|---|
| Authors: | Gurel, Eda ; Nielsen, Axel E. |
| Published in: |
International journal of arts management. - Montréal : Ecole, ISSN 1480-8986, ZDB-ID 2105595-6. - Vol. 21.2019, 2, p. 55-69
|
| Subject: | Market segmentation | art museum visitors | two-step cluster analysis | omnivores/univores | Italy | Italien | Museum | Marktsegmentierung | Clusteranalyse | Cluster analysis | Konsumentenverhalten | Consumer behaviour | Kunst | Arts |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassungen in französischer und spanischer Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012060754