ARTICLES - The Role of Myth in Creative Advertising Design: Theory, Process and Outcome
Year of publication: |
2001
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Authors: | Johar, Gita Venkataramani ; Holbrook, Morris B. ; Stern, Barbara B. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 30.2001, 2, p. 1-26
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