Reading between the lines : understanding customer experience with disruptive technology through online reviews
Jeandri Robertson, Caitlin Ferreira and Jeannette Paschen
| Year of publication: |
2021
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|---|---|
| Authors: | Robertson, Jeandri ; Ferreira, Caitlin ; Paschen, Jeannette |
| Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 29.2021, 3, p. 215-224
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| Subject: | artificial intelligence | computerized text analysis | customer experience | disruptive technology | enterprise video conferencing | online reviews | Zoom | Technischer Fortschritt | Technological change | Künstliche Intelligenz | Artificial intelligence | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Disruptive Innovation | Disruptive innovation | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing | Text |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1839334921999487 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012668431