Artificial intelligence (AI) : revolutionizing digital marketing : guest editorial
Patrick van Esch and J. Stewart Black
| Year of publication: |
2021
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|---|---|
| Authors: | Van Esch, Patrick ; Black, J. Stewart |
| Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 29.2021, 3, p. 199-203
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| Subject: | AI in digital marketing | AI in marketing | artificial intelligence | digital marketing | marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/18393349211037684 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012668429