The misuse of accounting-based approximations of Tobin’s q in a world of market-based assets
Year of publication: |
May-June 2018
|
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Authors: | Bendle, Neil T. ; Butt, Moeen Naseer |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 37.2018, 3, p. 484-504
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Subject: | marketing strategy | firm performance | Tobin’s q | marketing accountability | intangible assets | marketing metrics | Marketing | Unternehmenserfolg | Firm performance | Immaterielle Werte | Intangible assets | Tobins Q | Tobin's Q | Marketingmanagement | Marketing management | Betriebliche Kennzahl | Financial ratio | Finanzmarkt | Financial market |
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