Artificial intelligence in marketing : a systematic literature review
Year of publication: |
2022
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Authors: | Chintalapati, Srikrishna ; Pandey, Shivendra Kumar |
Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 64.2022, 1, p. 38-68
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Subject: | artificial intelligence | consumer behavior | content marketing | experiential marketing | integrated digital marketing | market research | marketing operations | Künstliche Intelligenz | Artificial intelligence | Bibliometrie | Bibliometrics | Social Web | Social web |
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Mariani, Marcello M., (2022)
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Madzík, Peter, (2023)
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The place of content ranking algorithms on the AI risk spectrum
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