Artificial intelligence in marketing : topic modeling, scientometric analysis, and research agenda
Year of publication: |
2021
|
---|---|
Authors: | Mustak, Mekhail ; Salminen, Joni ; Plé, Loïc ; Wirtz, Jochen |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 124.2021, p. 389-404
|
Subject: | AI | Artificial intelligence | Big Data | Digital | Marketing | Natural Language Processing | Künstliche Intelligenz | Big data |
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