Understanding the impact of online customers' shopping experience on online impulsive buying : a study on two leading e-commerce platforms
Muhammad Bilal Gulfraz, Muhammad Sufyan, Mekhail Mustak, Joni Salminen, Deepak Kumar Srivastava
| Year of publication: |
2022
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|---|---|
| Authors: | Gulfraz, Muhammad Bilal ; Sufyan, Muhammad ; Mustak, Mekhail ; Salminen, Joni ; Srivastava, Deepak Kumar |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 68.2022, p. 1-12
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| Subject: | Attitudinal loyalty | Consumer behavior | e-commerce platforms | Online customers' shopping experience | Online impulsive buying behavior | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Digitale Plattform | Digital platform | Einzelhandel | Retail trade | Online-Marketing | Internet marketing | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.103000 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
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