Arts Plan: Implementation, Evolution, and Usage
Year of publication: |
1986
|
---|---|
Authors: | Weinberg, Charles B. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 5.1986, 2, p. 143-158
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | marketing planning | nonprofit organization | implementation | forecasting | bootstrapping |
-
Whalen, Peter S., (2014)
-
Barriers impeding effective implementation of marketing plans – a training agenda
Simkin, Lyndon, (2002)
-
Marketing implementation: building and sharing real market understanding
Piercy, Nigel F., (1996)
- More ...
-
Marketing for public and nonprofit managers
Lovelock, Christopher H., (1984)
-
Marketing mix decision rules for nonprofit organizations
Weinberg, Charles B., (2008)
-
Decision models for the movie industry
Eliashberg, Jehoshua, (2008)
- More ...