As cute as a button : the effect of size on online product cuteness perception
Year of publication: |
2023
|
---|---|
Authors: | Li, Yuan ; Eastman, Jacqueline |
Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 32.2023, 8, p. 1306-1318
|
Subject: | Cuteness | Cuteness perception | Design | Online product evaluation | Size | Smallness | Vulnerability | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Online-Handel | Online retailing |
-
Consumer online purchase behaviour : perception versus expectation
Shareef, Mahmud Akhter, (2015)
-
Kumar, R. Rajendra, (2019)
-
Mousavi, Javad, (2024)
- More ...
-
Is it love or just like? Generation Z’s brand relationship with luxury
Shin, Hyunju, (2021)
-
Thomas, Stephanie, (2018)
-
D'Alessandro, Steven, (2020)
- More ...