The opinion of post graduate students on effect of interrelationship among the perceptual components with reference to online shopping
R. Rajendra Kumar
Year of publication: |
2019
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Authors: | Kumar, R. Rajendra |
Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 32.2019, 4, p. 438-459
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Subject: | perception | preference | perceived risk | perceived enjoyment | perceived ease of use | behavioural intention | business information | online shopping | perceptual components | post-graduate students | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Studierende | Students | Wahrnehmung | Perception | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality |
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