Introducing bi-directional participatory place branding : a theoretical model with multi-stakeholder perspectives
Year of publication: |
2022
|
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Authors: | Jain, Varsha ; Shroff, Preeti ; Merchant, Altaf ; Bezbaruah, Subhalakshmi |
Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 31.2022, 1, p. 73-95
|
Subject: | Brand heritage | Heritage | Life stories | People experience | Place branding | Place experience | Standortmarketing | Place marketing | Markenführung | Brand management | Kulturgüter | Cultural heritage | Markenimage | Brand image | Stadtmarketing | City marketing |
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