Ask your doctor? : direct-to-consumer advertising of pharmaceuticals
Year of publication: |
2019
|
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Authors: | Sinkinson, Michael ; Starc, Amanda |
Published in: |
The review of economic studies : RES. - Oxford : Oxford Univ. Pr., ISSN 1467-937X, ZDB-ID 2009656-2. - Vol. 86.2019, 2, p. 836-881
|
Subject: | Advertising and competition | Analysis of health care markets | Arzneimittel | Pharmaceuticals | Direktmarketing | Direct marketing | Fernsehwerbung | Television advertising | Einnahmen | Revenue | Wahlkampf | Electoral campaign | USA | United States | 2007-2008 |
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